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About Us 


At Forest of Jewels, our commitment to service and our professional integrity guide our every decision and action. The result: an experience for our customers that goes above and beyond.

Our roots go back to 1977, when Fern Forest first opened Forest of Jewels in downtown Edmonton. After outgrowing its space, it expanded in 1979 and then in 1981 opened a second store in Heritage Mall. 1984 marked the downtown location’s move to larger premises, still on Jasper Avenue, where it operated until 1989. Lawrence Brendel purchased Forest of Jewels in 1991. In 2001, the business made another successful move to its current location in the Riverbend District of southwest Edmonton. 

While much has changed since Forest of Jewels first opened its doors in 1977, our commitment to providing the best for our customers has not. As a result, we have been fortunate enough to enjoy a loyal clientele. We don't just sell jewellery, however. Our on-site goldsmiths and gemologist are here to provide you with the highest quality of expertise, and our dedicated team of sales associates has acquired extensive experience and knowledge. We pay particular attention to manufacturing details, quality, and value — it's all about the finer points. We service and produce many of our jewellery pieces in-house, while also working with top manufacturers to utilize their specialties and technologies. Together, we work together to help you find the special piece that's right for you.

Want to learn more about what we can do for you, or just curious to find out what we have in stock? Give us a call at 780-438-3682, or stop by today. We look forward to seeing you!

Forest of Jewels Diamond Guarantee

Forest of Jewels takes great pride in supplying high-quality jewellery and in providing the very best in customer service. The diamonds in our jewellery will meet or exceed clarity, colour, and cut standards set by the top diamond grading laboratories in the world. The precious metals used in the manufacturing of our jewellery comply with the Government of Canada's Precious Metals Marking Act.

Engagement Ring Warranty

Forest of Jewels offers a 5-year warranty against manufacturing defects and improper workmanship. Side and accent diamonds that are chipped, broken, or lost from their mount, as a result of this, will be replaced and the repair performed free of charge. This, however, does not include regular wear and tear. We require that the ring be examined every 6 months and this warranty is void if the ring has been worked on by anyone other than our goldsmiths. Center diamonds are not included in this warranty. We strongly recommend that you purchase an insurance policy that covers loss and breakage to the center diamond, as well as loss or theft of the entire ring.

Lifetime Maintenance

We recommend that you submit your jewellery purchase for an examination every six months. At that time we will clean, polish, adjust, and inspect the item for damage, at no charge to you for as long as you own the ring.

Satisfaction Guaranteed

Your satisfaction with your jewellery purchase is very important to us. If, however, you decide to return your purchase, we will gladly refund merchandise within 10 days of purchase, or issue an exchange or store credit within 30 days of purchase. Merchandise must be unused, undamaged, unaltered, in original packaging, and accompanied with an original receipt, or it will not be eligible for a return or exchange. Special orders or custom made jewellery will not be accepted for return or exchange.

For gift returns, we will issue an exchange or store credit within 30 days of purchase when accompanied by a gift receipt. Any returned items that were purchased through our layaway plan or with a gift certificate will be refunded as a store credit only.

The return of any merchandise shall be at the sole discretion of Forest of Jewels.