About Forest of Jewels


     Find the perfect piece for the special person in your life when you shop with us at Forest of Jewels. Our jewellery store in Edmonton, AB, features stunning earrings, watches, rings, and much more. At our local store, we pride ourselves in serving our customers with professionalism and integrity throughout their entire experience. Our team offers a wide assortment of unique jewellery in colors and styles to fit every taste. Visit our store today to shop for breathtaking gems and designer pieces that stand out for all of the right reasons.

During your visit to our family-owned and operated jewellery store, you will find designer pieces made from the finest materials. We possess a wide selection of jewellery, including unique engagement rings, diamond rings, stunning gemstone earrings, as well as watches and much more. Whatever your preferences are, we’ll have something that you’ll enjoy. Our commitment to service and our professional integrity guide our every decision and action. The result is an experience for our customers that goes above and beyond!


The History of Our Jewellery Store

 Our roots go back to 1977 when Fern Forest first opened Forest of Jewels in downtown Edmonton. After outgrowing its space, it expanded in 1979, and in 1981, we opened a second store in Heritage Mall. 1984 marked the downtown location’s move to larger premises, still on Jasper Avenue, where it operated until 1989. Lawrence Brendel purchased Forest of Jewels in Heritage Mall in 1991. In 2001, the business made another successful move to its current location in the Riverbend District of Southwest Edmonton.                                         

                             Your Destination for a Beautiful Engagement Ring in Edmonton, AB         


Turn to Our Service Professionals

     Receive the top value when you turn to our jewellery store. In addition to our wide variety of unique jewellery, we proudly offer specialty service options. Our services include watch and jewellery repairs, appraisals, and more. With our assistance, you will keep your designer jewellery looking beautiful for a lifetime.


Our Commitment to You

While much has changed since Forest of Jewels first opened its doors in 1977, our commitment to providing the best for our customers has not. As a result, we have been fortunate enough to enjoy an extremely loyal clientele. From luxury watches to diamonds, we carry a wide assortment of eye-catching pieces that make the perfect gift for yourself or someone special.


The Finest Pieces

Discover the difference that quality makes in our unique jewellery. Our on-site goldsmiths and gemologist are here to provide you with the highest quality of expertise and service. Our store only stocks the finest items, with luxury watches, earrings, and rings made from precious gemstones. We are dedicated to surpassing your expectations and delivering top value for every individual.

No matter what you are shopping for, you can count on our dedicated team of sales associates to assist you with your purchase. We have acquired extensive experience and knowledge throughout our years in operation, and we can assist you with your purchase. We pay particular attention to manufacturing details, quality, and value. Our team services and produces many of our unique jewellery pieces in-house, while also working with top manufacturers to utilize their specialties and technologies. Together, we will find that special piece of your dreams!

Contact us in Edmonton, Alberta, to shop at our jewellery store for your pieces. We carry a full selection throughout the area.